Blog
Elevated Basics
It wasn’t long ago that our best-selling color was rust. But these days, we can't be bothered trying to color-match an outfit with such bold hues. We're all about comfort and getting dressed with ease. We’re busy! Juggling work, new motherhood,...
Read Me
A Very DIY Holiday
Although the DIY craze of the mid-2000s seems like a distant memory nowadays, there are still plenty of ways to bring personal touches to your wardrobe, home, and holiday season. Go completely zero waste with...
THANKFUL FOR YOU
Happy Thanksgiving to all my favorite people. Hope you are surrounded by family and stuffing your beautiful faces with yummy food. Extra points if you are wearing whimsy lol. I’ll be wearing the Phoenix Dress...
10 festive drinks to Enjoy Now That it's Officially Holiday Season
Fall is finally here and the holiday season is fast approaching! And, with shorter days and colder weather comes deliciously warm drinks. Now is the time to stock your pantry with spices, grab some pumpkin...
Meet Natalia — Our Design + Production Assistant
There is so much that goes into making clothes — from design and development, to sourcing fabric, making samples, testing dye colors, fit sessions, all before one garment even gets put into production. As you...
Meet Lauren, our Operations Assistant
If you've ever been to our LA shop, chances our you've met Lauren (and her adorable Corgi / shop dog, Rudy). Lauren is our Operations Assistant + go-to Retail Gal. She wears a lot of hats...
Meet Dena, Director of Operations
Chances are, if you know Whimsy + Row, you probably know our girl Dena. In addition to being Whimsy's first ever employee, she has worn every👏 single 👏 hat👏 and earned the title of Rachel's right-hand woman. So...
Two In One, Double The Fun
Questions we ask ourselves when shopping thoughtfully… "Where was this made? Who made it? What’s it made out of? What’s the cost per wear?" And.. “How much will I ACTUALLY wear this?" Well, when...
Ethical and Sustainable Fashion Terms You Need To Know
Chances are, you discovered Whimsy because you’re into ethical and sustainable fashion. Sustainability is a huge part of our ethos here at Whimsy, and something we’re SUPER passionate about. That said, it can be really...
Lookbook — Comfy in Cupro
It's no secret we love a matchy-matchy set here at Whimsy — and the Dylan Cami + Rowen Pant are no exception. We've loved styling them together ever since the launch of our Cupro Collection. However,...
Meet the Florist — Field of Roses
In April, we set up a makeshift backyard wedding to set the scene for our Wedding Collection Launch — and frankly, it might as well have been a real wedding. It was stunning! We worked with...
Lookbook — Perfect Picnic
This is your sign to grab your friends and a picnic basket to enjoy the sunshine in a new Whimsy 'dress. Romanticize yourself in breezy linens, gingham fabrics and sweet silhouettes. Our new Dresses were made...
Val Girl Summer
Forget Hot Girl Summer — this warm weather season is going to hit a little different. Introducing: #ValGirlSummer. An ode to our best-selling Valentina Collection of Linen Tops, Pants, Shorts + Skirts made to mix and...
On the Road with Jenni Adishian
Whimsy gal Jenni Adishian chats with us about finding fulfillment through her manifestation work, her road trip through Joshua Tree, shares tips on eco-friendly traveling, and reveals what Whimsy pieces she'll be packing on her next trip.
Spend a Morning with our Social Media Assistant
Hi everyone! Aleah here, the Social Media Assistant at Whimsy + Row. I'm the gal liking all the cute pics you tag us in and responding to your sweet comments and messages over on Instagram. I...
Denim Diaries
To celebrate our Denim launch, we sent a few of our Whimsy babes the collection and asked them to share their honest thoughts on the fit and feel of the denim, and to put their personal styling touch on the pieces. Here are their #denimdiaries.
3 Whimsy Outfit Ideas for a Valentines Date or Gals Night In
Valentine's Day is upon us, and it's never too early start planning your outfit, right? If you're in the mood for love (and a little online shopping), we're sharing 3 Valentine's date ideas and the Whimsy outfits and accessories to pair with them.
Whimsy Does Denim
Our denim dreams have finally come true and this is just the beginning. Thanks to our Production Assistant’s Mom, Jenna (aka the Denim Manufacturing Expert) we are able to create our own eco denim! We...
5 Essentials We Can't Live Without for Holidays at Home
The candles are lit, you’re dressed in soft, sustainable loungewear with a warm superfood latte in hand. You’ve officially entered the Whimsy comfort zone. How does it feel?