Blog
Elevated Basics
It wasn’t long ago that our best-selling color was rust. But these days, we can't be bothered trying to color-match an outfit with such bold hues. We're all about comfort and getting dressed with ease. We’re busy! Juggling work, new motherhood,...
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Whimsy Weddings: Sarah + Isaac
We all gasped when we saw pictures of Sarah + Isaac's Yucatán wedding on instagram. Nothing gets our team more excited than a Whimsy Bride! Lucky for us, we reached out, and Sarah was kind enough to...
Puppies + Pizza Recap
Last weekend, we teamed up with Dogs without Borders for an adoption event! Venice Blvd was poppin' with puppies + pizza! @thesehandscollective made guests custom dog tags! @byannieb was doing dog portraits. We're thrilled to share 6...
Puppies + Pizza Dog Adoption Event
Saturday June 17th 11am - 4pm 12801 Venice Blvd. Come hang out, meet the pups, shop what’s left of our sample sale pieces, and enjoy more discounts in store! @hifipizzapi will be slingin’ pies & sips...
Lookbook — Bridesmaids on the Beach
'Tis the season for love. Let's celebrate sustainably in vegan silk. Our newest Dress, the Danielle Dress features adjustable tie straps that can be worn multiple ways. Our highly coveted Valentina Top now comes in silky...
Spring Fling Event Recap
Last weekend, we kicked off Earth Month with a Spring Fling! In an effort to help our community take steps towards a zero waste lifestyle, we invited our friends to bring old clothes + beauty empties...
Spring Fling Event
Join us in celebrating Earth Month! Sunday April 2nd 11am - 4pm 12801 Venice Blvd. Sips and crudités bites will be provided from our friends at Nour, Sunny Fine Foods, Nomadia Wines, Soonish + Boochcraft. We'll...
Florals For Spring
Florals for spring, may not be groundbreaking (thanks Meryl), but we can all agree they're timeless. These flirty silhouettes were cut + sewn right here in Los Angeles.
The First Whimsy Bride
Our very own, Mrs. Dena Simpson. If you know Whimsy, you know Dena. She's our Director of Operations, Stylist on Set, at every sample sale + event. She's Rachel's right hand woman and best friend. It...
5 Ways to Upcycle Your Closet
POV: You just went through your entire closet + every dresser drawer. You sorted and sifted cleaning everything out. You feel lighter. Your wardrobe feels fresh and each piece sparks joy. But now you have...
Holiday Soirée + Market
Earlier this month, we welcomed the season with our annual Holiday Soirée at the shop. This year, we invited some of our favorite local female owned brands to take over the sidewalk with us!...
Wash With Whimsy
Here at Whimsy we believe that sustainability doesn’t end when our products walk away with you. It continues as you wear and care for your clothes. The longevity of your cute whimsy things depends on...
26% OFF Rachel's Faves for her BDAY!
It's our founder, Rachel's birthday June 26th, and we're celebrating with 26% OFF her favorite Whimsy pieces! Use code HBDRACH at checkout all weekend long. (expires 6/26) Go ahead and shop the collection here, or...
Flora Fan Club: New + Improved
Chances are, you discovered Whimsy + Row through the Flora Pant — the crop flare that has become a staple in sustainable closets everywhere. Since their launch in 2017, we’ve worked hard each season to improve the...
Mama Linda's Picks
Rachel’s mom Linda, has been an inspiration for Whimsy’s since day one. This Mother’s Day, we’re celebrating her, shinning a little light on the style icon herself. Scroll on down, shop Linda’s favorite Whimsy...
Meet the Designer — Sonja
As our Spring styles begin to launch, we wanted to introduce you to the woman behind all the new designs. Meet Sonja! Extremely talented designer, entrepreneur, glowing mama, all around kind person and so...
3 Outfit Ideas for Whatever You're Doing this V(G)alentine's Day
Love is in the air! What’ll you be wearing this Valentine’s Day? Whether you’re planning something fancy or want to keep it lowkey, we’ve got you covered with 3 Valentine date ideas and the Whimsy...
10 Tips and Tricks to Living Sustainably in 2022
For many, New Year’s resolutions are daunting and hard to keep. Living a more sustainable life in 2022 doesn’t have to be. If your New Year’s resolution is to live a more sustainable and environmentally...
How To Make New Year's Intentions For Your Wardrobe
Intentions, Not Resolutions Every year, as the Gregorian calendar comes to another close, big resolutions and goals are made for the year ahead. Sometimes these can be wildly specific ideas that are dependent upon external...