Meet our Designer — Samantha
We wanted to take a second to shine a light on the people who make up Whimsy + Row — a collection of truly inspiring and passionate women. So we're starting this little series so you can get to know who...Read Me
2019 Lookback + 2020 Goals
Happy Eco-Days: How to Stay Green During the Holidays
With all the joy and excitement during the holidays sometimes we forget to stay consistent with all our sustainable practices. We put together some tips to help you stay green during all the parties and...
Whimsy Holiday Gift Shop + Gift Boxes!
The holidays are finally here! We are the type of gals that plan our gifts for loved ones wayyy in advance. That's why we curated what we think are the BEST gifts for everyone on...
Add Sustainability To Your Beauty Routine
Trying new beauty products is our favorite hobby. Here at Whimsy, we've added a few new brands and products to our collection that you NEED to know and try. Not only are they amazing ingredients, but...
Our Sustainable Laundry Guide
Reduce Your Impact with Whimsy
Not only do we live and breathe sustainable clothing, but every product we use in the office and at home is eco-friendly! We compiled a list of all our favorite products we use and reuse, again and again, and again...
WOMANkind Event Recap
We were so thrilled to combine two awesome reasons to throw a party: women and Earth Day! Yay! Our WOMANkind event was a huge success thanks to our lovely friends, family, sponsors, and vendors. Sending a gigantic...
Bra Friendly? Yes Please.
While it can be great to go braless, sometimes we could use a little more support. We've got your back with some styles that make it easy to ditch the visible straps and just hang out. Click to shop....
Bye 2018, Hey 2019!
We're only a few hours away from the new year, let's take some time to reflect on what an incredible year it's been! 2018 was full of accomplishments, milestones and surprises. This year we turned...
Gift Guides For Everyone
Ooh la la, Flora + Lola are back!
Your favorites are back in a full restock, and just in time for the holidays! Will you treat someone you love, or will you treat yourself? Whichever it is, we support it. We're proud to...
Happy Holidays from Whimsy + Row...
The Holiday season is not only our busiest time, but our happiest time! Everything from parties with spiked cider to shiny outfit options, we love being festive. You knowwww we've been playing holiday music on repeat...
Hurray, It's Our Grand Opening!
Oh hey, a lot has changed since we last chatted. We hope you've been well, we're doing fantastic! We recently opened our very own storefront in Mar Vista last weekend, and we couldn't be more thrilled...
Meet The Nora Tee
Getting familiar with... The Nora Tee: The newest addition to the Whimsy crew, the Nora is a classic ringer that you'll want to live in. Thankfully, this tee goes with everything, so you totally can! ;) The Nora...
Meet The Louisa Top
Getting familiar with... The Louisa: A slightly cropped, modern tank with a tie-back and baby v neck. Perfect to transition into spring, easy to layer with or to wear all on it's own. Named after Louisa...
Meet The Freya Puff Jacket
Getting familiar with... The Freya: When it comes to the colder seasons, it's aaall about staying warm and cozy. And when it comes to the Freya Jacket, it's nothing but coziness. Featuring long sleeves and...
Meet The Maya Top
Getting familiar with... The Maya: This simple, relaxed button-up was made for layering, dressing up or dressing down. Wear the Maya all year round, for any occasion, and with pretty much anything. Named after writer and activist...