Blog
Elevated Basics
It wasn’t long ago that our best-selling color was rust. But these days, we can't be bothered trying to color-match an outfit with such bold hues. We're all about comfort and getting dressed with ease. We’re busy! Juggling work, new motherhood,...
Read Me
At home with Vicky Nonnon
Meet Vicky — a colorful freelance content creator with a taste for Golde Matcha Lattes and conscious sustainable living. She carries herself with the brightest vibrant energy, reading through her interview is sure to light up your day. So do yourself a favor, and froth up a yummy Turmeric latte, and scroll through our interview with Vicky.
Fall Faves — Team Try On
We've dropped A LOT of new product in the past few weeks so we wanted to take a moment and share our faves with you! Scroll on down to check out what our team has been...
Fall Lookbook — Quarantine Kitchen
We may be staying in and dining at home more these days, but that doesn't mean we can't look good doin' it! Your breakfast nook is now your Parisian cafe, so it's okay to dress like it!
Recycling 101 with @Claggie
Hi there, Kristine here! (aka @Claggie) Recycling is a complicated subject and I’d love to help make it a little easier for you! Here are some helpful tips. Every city’s recycling program is different. They don’t all...
Meet our Designer — Samantha
We wanted to take a second to shine a light on the people who make up Whimsy + Row — a collection of truly inspiring and passionate women. So we're starting this little series so...
At Home With Alyssa Julian
Meet Alyssa — avid coffee drinker, small batch ceramicist, and Community Manager over at The Good Trade (our fav online resource for sustainable living). If you wander shops and boutiques on the east side of Los...
Flora Fan Club
Chances are, you discovered Whimsy + Row through the Flora Pant — the crop flare that has become a staple in sustainable closets everywhere. Since their launch in 2017, we’ve worked hard each season to...
Building Your Sustainable Closet
Written by guest writer, thrifter + Sustainable Fashion Advocate: @ohheyvanessa So, you might be thinking, where do I start? Oftentimes my friends and family would come to me daunted and completely overwhelmed by the idea...
Summer Lookbook — Relax
Hello R-E-L-A-X-A-T-I-I-O-N. Hello sustainable self care. When it comes to staying in, Whimsy's got you covered. From loungey house clothes to candles, to body oil. Shop the Collection here or tap any image to shop. Be...
Summer Lookbook — Cocktails at Home
You deserve a cocktail (+ a cocktail dress). Who says you can't dress up to stay in? We recommend scrolling through with your fav drink in hand. Click on any photo to shop. Cheers! ...
Founder's Note : Plastic Free July
Hi friends, It’s me Rach! I’ve been a little trashier than I’d hoped this Plastic Free July. Before the pandemic, I was on a roll — but with our current times, it’s extremely difficult to...
Summer Lookbook — The Picnic Edit
We’re keeping the summer hangs close to home — like backyard close. Tap any image to shop effortless styes made for summer. Or click here.
At home: With Claggie
Kristine Claghorn (a.k.a. Claggie) is the definition of a modern renaissance women. She's a creative producer, vintage shop owner, stylist, and sustainable advocate. The list goes on. We chatted about what she's been up to...
How to Stay Sustainable During a Pandemic
Written by Sustainable Fashion Writer + Content Creator: Audrey Stanton. Most of us hoped things would be different by now. Maybe we knew, deep down, that the COVID-19 pandemic wouldn’t be eradicated this summer, but...
Social Justice and Sustainability
Written by Sustainable Fashion Writer + Content Creator: Audrey Stanton Graphic by Leah Thomas of @greengirlleah We’ve found ourselves in a moment of long-awaited awakening: white people are finally acknowledging and reckoning with systemic...
Black Lives Matter
We hope you will join us in donating your attention, time, and money to the cause. *featured art is by @sacree_frangine* Whimsy + Row is a small team of 3 full-time employees, and 7 part-time freelancers committed to...
Our Guide to Saving Water
Today is World Water Day. What better time than now to take a step back and reassess how we're protecting our most precious resource. - About 2.2 billion people living don't have access to safe water...
Women's March: Whimsy x Boyish
Back in January, we teamed up with the ladies at Boyish Jeans to join in on the movement to harness the political power of diverse women and their communities to create transformative social change.