Meet the Florist — Field of Roses

05.20.21

Meet the Florist — Field of Roses - Whimsy & Row
 
In April, we set up a makeshift backyard wedding to set the scene for our Wedding Collection Launch — and frankly, it might as well have been a real wedding. It was stunning!  We worked with local  Ventura florist Heidi Rosenfield, of Field of Roses, who brought our faux reception to life. Scroll through for all the dreamy floral pics and some #ProTips from Heidi herself. 
 
Whimsy + Row — Blog — Meet the Florist — Interview
 
How did you find yourself in the Floral Industry? 
 
A friend of mine who is a floral designer asked me to work for her after I had my baby and she said she automatically knew I would have a knack for it!
 
<img src="https://cdn.shopify.com/s/files/1/0741/0221/files/Whimsy_04_14_2021_00112.jpg?v=1621377747" alt="Whimsy + Row — Blog — Meet the Florist — Interview" />  
What are your favorite and least favorite flowers to work with? 
Favorite - Specialty Roses like “Quicksand” and “Toffee
 
Whimsy + Row — Blog — Meet the Florist — Interview
  
Least favorite?
Alstroemerias (here's a google image search in case you're interested)
 
 Whimsy + Row — Blog — Meet the Florist — Interview
 
Any LA flower market tips? 
Go as early as possible and get a cart!
 
Whimsy + Row — Blog — Meet the Florist — Interview  
Favorite botanical garden or flower viewing walks in LA? 
Not in LA but the flower fields in Carlsbad in Spring are TO DIE FOR!
 
 Whimsy + Row — Blog — Meet the Florist — Interview  
Is it okay to forage wildflowers? 
Yes! As long as it’s not private property or endangered wildlife state park.
 
  Whimsy + Row — Blog — Meet the Florist — Interview
 
We need to know…Where do you find inspiration when making arrangements?
Inspired by other talented designers on IG such as East Olivia and Tulipina
 
 
Whimsy + Row — Blog — Meet the Florist — Interview
 
What fresh flowers do you like to keep in your home (if any?)
Peonies! Or Roses of any type!
 
 
 Thank Heidi! 
Looking for a florist for your wedding or event? She's available...DM Heidi on instagram for details! AND Make sure to always compost your arrangements or go dried so they last forever!