Meet the Florist — Field of Roses

In April, we set up a makeshift backyard wedding to set the scene for our Wedding Collection Launch — and frankly, it might as well have been a real wedding. It was stunning! We worked with local Ventura florist Heidi Rosenfield, of Field of Roses, who brought our faux reception to life. Scroll through for all the dreamy floral pics and some #ProTips from Heidi herself.
How did you find yourself in the Floral Industry?
A friend of mine who is a floral designer asked me to work for her after I had my baby and she said she automatically knew I would have a knack for it!
What are your favorite and least favorite flowers to work with?
Least favorite?
Alstroemerias (here's a google image search in case you're interested)
Any LA flower market tips?
Go as early as possible and get a cart!
Favorite botanical garden or flower viewing walks in LA?
Not in LA but the flower fields in Carlsbad in Spring are TO DIE FOR!
Is it okay to forage wildflowers?
Yes! As long as it’s not private property or endangered wildlife state park.
We need to know…Where do you find inspiration when making arrangements?
Inspired by other talented designers on IG such as East Olivia and Tulipina
What fresh flowers do you like to keep in your home (if any?)
Peonies! Or Roses of any type!
Thank Heidi!
Looking for a florist for your wedding or event? She's available...DM Heidi on instagram for details! AND Make sure to always compost your arrangements or go dried so they last forever!
Read More

Puppies + Pizza Dog Adoption Event
Saturday June 17th 11am - 4pm 12801 Venice Blvd. Come hang out, meet the pups, shop what’s left of our sample sale pieces, and enjoy more discounts in store! @hifipizzapi will be slingin’ pies. Hook your...

Lookbook — Bridesmaids on the Beach
'Tis the season for love. Let's celebrate sustainably in vegan silk. Our newest Dress, the Danielle Dress features adjustable tie straps that can be worn multiple ways. Our highly coveted Valentina Top now comes in silky...

Spring Fling Event Recap
Last weekend, we kicked off Earth Month with a Spring Fling! In an effort to help our community take steps towards a zero waste lifestyle, we invited our friends to bring old clothes + beauty empties...