Our Values & Sustainability

We take pride in consciously reducing our eco-footprint with every step in the process.

Our Process - Whimsy & Row
Our Process: No Waste Left Behind - Whimsy & Row

No Waste Left Behind

In our efforts to be completely zero-waste and close the loop, we recycle every scrap of material in our production process. If we don’t have enough to make an entire piece of clothing, we gather the scraps and turn them into cute things like our bandanas. When all else fails, we hand them off to Marimole, a textile recycling company based in NYC. Their team takes our little pieces of fabrics and turns them into new fibers for new garments, wipes or insulation!. This means less fabric waste (aka less junk in the landfills.)

We Get Crafty

We do our best to make the most of our leftovers by making bandanas and tops out of the excess fabric we have. This results in less fabric waste, aka less gunk in the landfills.

Our Process: We Get Crafty - Whimsy & Row
Our Process: So Long, Plastic - Whimsy & Row

So Long, Plastic

The fashion industry is full of plastic and excess packaging. For example, goods made overseas are often packaged in plastic polyester bags, placed into boxes filled with unnecessary paper, and covered with styrofoam peanuts to reach the owner. All of this happens before the customer even views the items! At Whimsy + Row, we cut out that nonsense by personally picking up each piece from the nearby factory when it’s finished. We kick even more plastic to the curb by packing our goods in reusable containers or carrying each style on hangers to deliver them to our warehouse for customer shipping. We'll pass on the unnecessary waste any day.

Low Impact, High Reward

We choose low impact fabrics like linen, viscose, tencel, and rayon. They biodegrade faster than synthetic fabrics and use substantially less water to create. They're like the the superheroes of the fabric world. Super-fabrics! Get it?

Our Process: No Waste Left Behind - Whimsy & Row
Our Process: No Waste Left Behind - Whimsy & Row

Water is For Drinking

You can wear Whimsy with pride as our pieces are only made using recycled water. By refusing to use new water to create our garments, we leave more water for humans, plants, and animals. So far we have saved over 926k days of water! We think our planet should stay hydrated too.

Reduce, Reuse, Re-package

Along with our waste reduction practices behind the scenes, we’re passionate about bringing you sustainable styles without the packaging fuss. We use 100% recycled materials from Eco-Enclose for shipping. Our mailers are made from 50% post-consumer waste and designed for you to reuse, while our boxes contain 95% post-consumer content and are manufactured right here in the US.

Although we try to reduce any shipping materials we receive, the ones we do get from vendors are always reused. Even our tissue paper from Noissue, hangers from Ditto, custom boxes from Packola, organic cotton tote bags, hang tags, and promotional packaging are created from recycled materials. Boom, take that!

Our Process: Reduce, Reuse, Re-package - Whimsy & Row
Our Process: Made For a Good Time & A Long Time - Whimsy & Row

Made For a Good Time & A Long Time

The best kind of clothing is made to last. We pay careful attention to be sure the garment you take home will stay in your wardrobe for years to come. Every Whimsy piece is designed to retain shape, hold seam integrity, and become even more comfortable with each wear.

Limited Run, Locally Made

We cut limited quantities and specifically design in small batches each season. This way the pieces we make are unique and waste-free. We favor ethical production to mass production because it means you won’t see everyone and their mama wearing it. We love to support like minded people, learn more about the factories and suppliers we work with HERE.

We have a waitlist feature on our website so that we know exactly how much to make of each product so we don’t over or under cut. Next time you see an out of stock item, make sure to add yourself so that you will be the first to know when we restock. We think it’s important to always take customer feedback and give them what they want!

Whimsy + Row is committed to choosing the most sustainable path forward but fashion still has a long way to go. Through transparency and actively putting our carbon-neutral foot down, we hope to be part of the change we wish to see in the industry. Our goal is to become a B-Corp by 2021!

Our Process: Limited Run, Locally Made - Whimsy & Row