Meet The Founder

"I always thought of fashion as an expression of yourself, your identity. How I dress or present myself means something, it's a reflection of who I am and my ethos."

Rachel is a born entrepreneur and curator who knew she always wanted to start her own company. She hustled hard at fashion school in San Francisco, where her love for sustainability began. After graduating, she then leaped into her career from the bottom, packaging boxes in a warehouse and managing 70 employees for a fashion tech start-up. She was determined to learn the ins and outs of the fashion industry, and for 6 years she did just that.

Finally fed up with the dishonest and harmful practices within the fashion industry, she went her own way and launched Whimsy + Row in 2014. Inspired to create a brand without excess waste and egos, she decided Whimsy + Row would be an (eco)friendly, accepting, loving brand and community.

Want to learn more about Rachel and our story? Head to The Conscious Chatter podcast to hear Rachel discuss it firsthand.

Web Design & Development

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Emmanuelle Goutal & Richard Kelly.