Bra Friendly? Yes Please.
While it can be great to go braless, sometimes we could use a little more support. We've got your back with some styles that make it easy to ditch the visible straps and just hang out. Click to shop.Read Me
Bye 2018, Hey 2019!
We're only a few hours away from the new year, let's take some time to reflect on what an incredible year it's been! 2018 was full of accomplishments, milestones and surprises. This year we turned...
Gift Guides For Everyone
Ooh la la, Flora + Lola are back!
Your favorites are back in a full restock, and just in time for the holidays! Will you treat someone you love, or will you treat yourself? Whichever it is, we support it. We're proud to...
Happy Holidays from Whimsy + Row...
The Holiday season is not only our busiest time, but our happiest time! Everything from parties with spiked cider to shiny outfit options, we love being festive. You knowwww we've been playing holiday music on repeat...
Hurray, It's Our Grand Opening!
Oh hey, a lot has changed since we last chatted. We hope you've been well, we're doing fantastic! We recently opened our very own storefront in Mar Vista last weekend, and we couldn't be more thrilled...
Meet The Nora Tee
Getting familiar with... The Nora Tee: The newest addition to the Whimsy crew, the Nora is a classic ringer that you'll want to live in. Thankfully, this tee goes with everything, so you totally can! ;) The Nora...
Meet The Louisa Top
Getting familiar with... The Louisa: A slightly cropped, modern tank with a tie-back and baby v neck. Perfect to transition into spring, easy to layer with or to wear all on it's own. Named after Louisa...
Meet The Freya Puff Jacket
Getting familiar with... The Freya: When it comes to the colder seasons, it's aaall about staying warm and cozy. And when it comes to the Freya Jacket, it's nothing but coziness. Featuring long sleeves and...
Meet The Maya Top
Getting familiar with... The Maya: This simple, relaxed button-up was made for layering, dressing up or dressing down. Wear the Maya all year round, for any occasion, and with pretty much anything. Named after writer and activist...
Whimsy Gift Guide
Tis' the season for gifting, we've got gift guides for the home, for her, for him. Holiday shopping DONE!
Meet The Madeline Overall
Getting familiar with... The Madeline: The ultimate overalls: adjustable, ample pocket space and straight-legged. Relaxed fit and made for Fall layers. Named after author Madeline L'Engle, wear with grace and magic. Handmade in our Los...
Meet The Alice Skirt
Getting familiar with... The Alice: Need an easy-going, easy-to-wear Fall piece? Look no further, the Alice Skirt is here. An a-line, tailored mini with buttons down the front = major French girl vibes. Named after novelist...
Meet The Lola Dress
Getting familiar with... The Lola Dress: a fresh take on last Summer's best-selling Marianne Dress. Not sure what to wear to that holiday party? The Lola's got your back and is bound to impress. Keep...
F/W '17 Launch Party
Fall is finally here, and so is our Fall/Winter 2017 Collection! We were over the moon with excitement to be able to share the newest line with all of you, so of course as is Whimsy + Row...
Photographer Spotlight: Kate Rentz
Photographer, director, model, adventurer, brand ambassador, story teller, and so much more, our muse and good friend Kate Rentz is a lady of many talents. Landscapes, travels and a myriad of other natural subjects are...
Meet The Kira Romper
The easiest uniform you'll ever wear, our Kira Romper is made to slip on and go! Featuring two spacious front pockets made for storing love notes, wildflowers and everything in between. Pro tip: Pair with a basic tee...
WR X TGK X Modo Pop Up
Being an eco-friendly brand, giving back is something that pushes and motivates us everyday. In light of this theme, we were inspired to team up with two of our very favorite brands who do just...