Hurray, It's Our Grand Opening!
Oh hey, a lot has changed since we last chatted. We hope you've been well, we're doing fantastic! We recently opened our very own storefront in Mar Vista last weekend, and we couldn't be more thrilled to be here! As you...Read Me
Meet The Nora Tee
Getting familiar with... The Nora Tee: The newest addition to the Whimsy crew, the Nora is a classic ringer that you'll want to live in. Thankfully, this tee goes with everything, so you totally can! ;) The Nora...
Meet The Louisa Top
Getting familiar with... The Louisa: A slightly cropped, modern tank with a tie-back and baby v neck. Perfect to transition into spring, easy to layer with or to wear all on it's own. Named after Louisa...
Meet The Freya Puff Jacket
Getting familiar with... The Freya: When it comes to the colder seasons, it's aaall about staying warm and cozy. And when it comes to the Freya Jacket, it's nothing but coziness. Featuring long sleeves and...
Meet The Maya Top
Getting familiar with... The Maya: This simple, relaxed button-up was made for layering, dressing up or dressing down. Wear the Maya all year round, for any occasion, and with pretty much anything. Named after writer and activist...
Whimsy Gift Guide
Tis' the season for gifting, we've got gift guides for the home, for her, for him. Holiday shopping DONE!
Meet The Madeline Overall
Getting familiar with... The Madeline: The ultimate overalls: adjustable, ample pocket space and straight-legged. Relaxed fit and made for Fall layers. Named after author Madeline L'Engle, wear with grace and magic. Handmade in our Los...
Meet The Alice Skirt
Getting familiar with... The Alice: Need an easy-going, easy-to-wear Fall piece? Look no further, the Alice Skirt is here. An a-line, tailored mini with buttons down the front = major French girl vibes. Named after novelist...
Meet The Lola Dress
Getting familiar with... The Lola Dress: a fresh take on last Summer's best-selling Marianne Dress. Not sure what to wear to that holiday party? The Lola's got your back and is bound to impress. Keep...
F/W '17 Launch Party
Fall is finally here, and so is our Fall/Winter 2017 Collection! We were over the moon with excitement to be able to share the newest line with all of you, so of course as is Whimsy + Row...
Photographer Spotlight: Kate Rentz
Photographer, director, model, adventurer, brand ambassador, story teller, and so much more, our muse and good friend Kate Rentz is a lady of many talents. Landscapes, travels and a myriad of other natural subjects are...
Meet The Kira Romper
The easiest uniform you'll ever wear, our Kira Romper is made to slip on and go! Featuring two spacious front pockets made for storing love notes, wildflowers and everything in between. Pro tip: Pair with a basic tee...
WR X TGK X Modo Pop Up
Being an eco-friendly brand, giving back is something that pushes and motivates us everyday. In light of this theme, we were inspired to team up with two of our very favorite brands who do just...
Linen It Up
We're not ready for summer to be over yet that's why we will be living in linen for another 2 months! Are you with us? When we created our most recent summer collection, we searched...
Maker Spotlight : Mariana of Easy to Breathe Ceramics
Based in sunny Ojai, Mariana of Easy to Breathe creates small batch ceramics in her home studio. We took to the road and visited her to get a closer look at her process, and collaborated...
Things Are Warming Up
The sun is coming out and we're letting down our hair, because Summer is finally here! Fortunately, we designed our Eco Friendly Collection with you in mind. Guaranteed to ease you right through this sunny...
Meet the new Jane Dress
Skip into summer with this vintage inspired maxi dress! The new Jane Dress comes in two colorways: all black or in black & white floral. This dress is easy to wear with its flowy, feminine...
Meet the Valentina Set
A top bottom combo, you can't live without! Seriously though, it's so comfortable you will want to live in it! When we dreamed up the Valentina Set we knew it had to be in all...
A Floral Story
Above: The Pink and Brown Floral Wrap Dress + Rosie Dress in Black Spring might just be our favorite season, everything is so lush and colorful. This year we went to Lake Elsinore for the super...
A Launch Party To Remember
We leaped into Spring with the launch of our second eco-friendly collection! We hosted a fun night full of music, mingling and shopping at our storefront. We were so excited and surprised to see that...
SS '17 Eco Collection
Sustainability, style and comfort - our top priorities. Why you ask? Because for us, we are not going to settle for clothing that is anything less. This latest collection we worked hard to make sure...
Let's be real.
January is already over and I don't know about you, but keeping up with our healthy 2017 goals is getting harder and harder. So let's set realistic goals that are so much easier not to...
Holiday Gift Guides
This Holiday season we've got you covered! So many options to shop for your sister, mama, best girlfriend, brother and dad. We selected our favorite gifting items to make your present hunting easy. Click on...
Odessa's Song | Part II
The second part of this lookbook highlights some of our favorite Fall and Winter styles. We'll walk you through them...Odessa starts her day in our favorite loungeware outfit - Striped Crop Longsleeve & Swing...
Odessa's Song | Part 1
Meet Odessa, a self starter and creatively driven woman. Her story is moving--inspiring to say the least. She's a singer-songwriter playing violin, guitar and piano, making music that is colorful and intimate. She also draws and her work has...
Summer Capsule Collection
Summer, we already miss you. Like you always do, you went by so quickly. We wanted to take a moment and reflect. With the launch of our first capsule collection, this was a monumental summer for...
Desert Quest Lookbook Video
Whimsy + Row // Quest Look Book from William Perls on Vimeo. Cinematographer : William Perls Model : Kaitlyn Rightmyer - Temko Stylist : Whimsy + Row (Rachel Temko) Asisstant Stylist : Eva Ozon HMU...
Desert Quest | Part 2
Photographer : Michael Giroux Cinematographer : William Perls Model : Kaitlyn Rightmyer - Temko Stylist : Whimsy + Row (Rachel Temko) Asisstant Stylist : Eva Ozon HMU : Jenny Key
Desert Quest | Part 1
Photographer : Michael Giroux Cinematographer : William Perls Model : Kaitlyn Rightmyer - Temko Stylist : Whimsy + Row (Rachel Temko)...
Photographer : Jameson Baltes Model : Rachele Schank Hair & Makeup : Veronica Chanel Art Direction & Styling : Rachel Temko...
White Woods Gathering
To express how much we love the ladies that influence us everyday, we hosted a 'White Woods Gathering' to admire the women in the arts that are working hard and looking fine doing it! The evening...
Holiday in the City
1. Dakota Dress 2. Red Pyramids Dress 3. The Muse Boater 4. Elodie Velvet Dress 5. Hasting Bootie 6. Teepee Jacquard Moto Jacket 7. Bea Black Top 8. Midnight Rider Skirt 9....
A Whimsy Friendsgiving
Friendsgiving is always a favorite, how could you not love scrumptious food and friendly faces. It's the best excuse to gather, be thankful and get our hands workin'. Over the years we've discovered that putting the...
Lookbook Video | 'Portland Trails'
Whimsy + Row - Portland Trails - Video Look book from William Perls on Vimeo. Director : William Perls Stylists : Rachel Temko + Claire Boutwell Let us take you on our journey through the...
Photographer : Elli Lauren Stylists...
Into the Mystic
Models : Abby Freed Hair & Makeup: Veronica Chanel Featured Brands Whimsy + Row Bridge & Burn California Tailor Groceries Apparel Pendleton CPShades Knot Sisters Valbara Bags CAPULET Rollas Jeans Herschel Supply
Up Around the Bend
Photographer : William Perls Models : Ali Gruber...
The Golden Hour
Featured is a collection of our summer adventures in our Whimsy + Row favorites, shop all these looks online today! Model: Kaitlyn Temko Styling by : Claire Boutwell...