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The First Whimsy Bride - Whimsy & Row

The First Whimsy Bride

  Our very own, Mrs. Dena Simpson. If you know Whimsy, you know Dena. She's our Director of Operations, Stylist on Set, at every sample sale + event. She's Rachel's right hand woman and best friend. It was only fitting that she...

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5 Ways to Upcycle Your Closet - Whimsy & Row

5 Ways to Upcycle Your Closet

POV: You just went through your entire closet + every dresser drawer. You sorted and sifted cleaning everything out. You feel lighter. Your wardrobe feels fresh and each piece sparks joy. But now you have...

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Holiday Soirée + Market - Whimsy & Row

Holiday Soirée + Market

  Earlier this month, we welcomed the season with our annual Holiday Soirée at the shop. This year, we invited some of our favorite local female owned brands to take over the sidewalk with us!...

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Wash With Whimsy - Whimsy & Row

Wash With Whimsy

Here at Whimsy we believe that sustainability doesn’t end when our products walk away with you. It continues as you wear and care for your clothes. The longevity of your cute whimsy things depends on...

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26% OFF Rachel's Faves for her BDAY! - Whimsy & Row

26% OFF Rachel's Faves for her BDAY!

It's our founder, Rachel's birthday June 26th, and we're celebrating with 26% OFF her favorite Whimsy pieces! Use code HBDRACH at checkout all weekend long. (expires 6/26) Go ahead and shop the collection here, or...

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Flora Fan Club: New + Improved - Whimsy & Row

Flora Fan Club: New + Improved

Chances are, you discovered Whimsy + Row through the Flora Pant — the crop flare that has become a staple in sustainable closets everywhere. Since their launch in 2017, we’ve worked hard each season to improve the...

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Mama Linda's Picks - Whimsy & Row

Mama Linda's Picks

  Rachel’s mom Linda, has been an inspiration for Whimsy’s since day one. This Mother’s Day, we’re celebrating her, shinning a little light on the style icon herself. Scroll on down, shop Linda’s favorite Whimsy...

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Meet the Designer — Sonja - Whimsy & Row

Meet the Designer — Sonja

   As our Spring styles begin to launch, we wanted to introduce you to the woman behind all the new designs. Meet Sonja! Extremely talented designer, entrepreneur, glowing mama, all around kind person and so...

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3 Outfit Ideas for Whatever You're Doing this V(G)alentine's Day - Whimsy & Row

3 Outfit Ideas for Whatever You're Doing this V(G)alentine's Day

Love is in the air! What’ll you be wearing this Valentine’s Day? Whether you’re planning something fancy or want to keep it lowkey, we’ve got you covered with 3 Valentine date ideas and the Whimsy...

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10 Tips and Tricks to Living Sustainably in 2022 - Whimsy & Row

10 Tips and Tricks to Living Sustainably in 2022

For many, New Year’s resolutions are daunting and hard to keep. Living a more sustainable life in 2022 doesn’t have to be. If your New Year’s resolution is to live a more sustainable and environmentally...

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How To Make New Year's Intentions For Your Wardrobe - Whimsy & Row

How To Make New Year's Intentions For Your Wardrobe

Intentions, Not Resolutions Every year, as the Gregorian calendar comes to another close, big resolutions and goals are made for the year ahead. Sometimes these can be wildly specific ideas that are dependent upon external...

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An Introvert's Guide to the Holidays - Whimsy & Row

An Introvert's Guide to the Holidays

As we speed towards the holidays, calendars are exploding with social obligations and seasonal activities. This time of year is perfect for those of us who are sentimental, love cheesiness, and thrive on being cozy....

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A Very DIY Holiday - Whimsy & Row

A Very DIY Holiday

Although the DIY craze of the mid-2000s seems like a distant memory nowadays, there are still plenty of ways to bring personal touches to your wardrobe, home, and holiday season. Go completely zero waste with...

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THANKFUL FOR YOU - Whimsy & Row

THANKFUL FOR YOU

Happy Thanksgiving to all my favorite people. Hope you are surrounded by family and stuffing your beautiful faces with yummy food. Extra points if you are wearing whimsy lol. I’ll be wearing the Phoenix Dress...

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10 festive drinks to Enjoy Now That it's Officially Holiday Season - Whimsy & Row

10 festive drinks to Enjoy Now That it's Officially Holiday Season

Fall is finally here and the holiday season is fast approaching! And, with shorter days and colder weather comes deliciously warm drinks. Now is the time to stock your pantry with spices, grab some pumpkin...

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Meet Natalia — Our Design + Production Assistant - Whimsy & Row

Meet Natalia — Our Design + Production Assistant

 There is so much that goes into making clothes — from design and development, to sourcing fabric, making samples, testing dye colors, fit sessions, all before one garment even gets put into production. As you...

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Meet Lauren, our Operations Assistant - Whimsy & Row

Meet Lauren, our Operations Assistant

If you've ever been to our LA shop, chances our you've met Lauren (and her adorable Corgi / shop dog, Rudy). Lauren is our Operations Assistant + go-to Retail Gal.  She wears a lot of hats...

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Meet Dena, Director of Operations - Whimsy & Row

Meet Dena, Director of Operations

  Chances are, if you know Whimsy + Row, you probably know our girl Dena. In addition to being Whimsy's first ever employee, she has worn every👏 single 👏 hat👏 and earned the title of Rachel's right-hand woman. So...

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Two In One, Double The Fun - Whimsy & Row

Two In One, Double The Fun

  Questions we ask ourselves when shopping thoughtfully… "Where was this made? Who made it? What’s it made out of? What’s the cost per wear?" And.. “How much will I ACTUALLY wear this?" Well, when...

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