Blog
Slowing Down with Rachel Schwartzmann: Insights on Time, Style, and Creativity
In this conversation with Rachel Schwartzmann, author of Slowing, we explore her journey from Tumblr to print and her reflections on time, creativity, and pace. Rachel shares insights on slow living, slow fashion, and how to embrace a more intentional, mindful lifestyle.
13 Timeless Valentine's Gifts: A Thoughtful Guide for the LA Woman 🌹
Of course, there are always the classics — flowers, jewelry, or a good candle. But if you're looking for something slightly more considered, our team at Whimsy + Row has curated a collection of thoughtful...
Skipping January, Jumping Straight to Spring Summer '25
What a start to 2025! We’ve had our fair share of challenges here in Los Angeles with the wildfires, but the city’s response has been incredible, and we are more grateful than ever to be...
LA Fires — Updates + Resources
Los Angeles is more than just where we’re based; it’s our home and the heart of our community. We are deeply devastated by the ongoing fires and the toll they’ve taken on our city, our...
You're Invited — Whimsy + Row's Snow Chateau
 Join us for our Annual Holiday Party! We're transforming Whimsy + Row into a Snow Chateau, complete with a crackling yule log and all the charm of the ultimate après-ski retreat.  Saturday December 14th 12pm - 4pm...
Spain Travel Guide
I’ve been daydreaming about my trip to Spain last summer. From the turquoise and limestone coves of Mallorca to the mouthwatering Pan Con Tomate in Barcelona, I put together a full guide of places to...
Lemon Party 🍋 Pasta Salad Potluck Recap
Last weekend, we celebrated the launch of our Lemons Collection 🍋 with a party at the shop! We invited friends to enter in a friendly Pasta Salad competition, and our community really brought it! We spent the evening...
Okay Sister! Podcast
 A few weeks ago, our founder Rachel sat down with sisters Mady Maio + Scout Sobel for their podcast, Okay Sister! Listen to the full episode here.   From Left to Right: Mady is wearing the...
Melie Bianco Pop-Up Opening Party Recap
We are so excited to be hosting Melie Bianco for the month of April!   Last weekend, we threw a party to welcome them. The Whimsy girls got together and made a bunch of tea sandwiches for...
Galentine's Girl Dinner Event Recap
With Valentine's Day around the corner, we wanted to do a little something just for the girls. We invited all the #WhimsyWomen to hang with us at the shop, have a slice of pizza, trade romance novels +...
Whimsy + Bows Holiday Party Recap
Last weekend we had the most wonderful time celebrating the holidays with our community at our Whimsy + Bows event! We had Oysters from Perlita, and a gorgeous spread of cheeses, nuts and snacks. We popped...
Small Biz Saturday Deals
In the spirit of Small Business Saturday, we've partnered with some of our favorite small brands to give you access to a special deal on their products. Shop small + support someone's dreams!    ...
You're Invited! Whimsy + Bows Party!
 Join us at the shop for our Annual Holiday Party! Oysters will be shucking, Holiday drinks will be flowing, vinyl will be spinning, bow and dried orange ornaments will be DIY'ing, and of course clothes and...
Lookbook: In The Yard
For cool crisp mornings, foraging + long walks in the woods — discover our collection of Organic Cotton, quilted coats + sturdy denim to adventure in. Tap any image to shop, or view the whole collection...
Introducing: Casa Raven aka The Whimsy House
Whimsy + Row owner, Rachel, purchased a charming Spanish style home in Highland Park back in 2020. Ever since, it has been the home for Whimsy team pool parties and fit meetings — Casa Raven...
Whimsy Weddings: Rachel + Steven
Our girl got married!!! By girl, I mean — founder of Whimsy + Row, Eco-Warrior and amazing friend, @MamaRaich. It’s safe to say this was the Whimsy-est Wedding there ever was!Rachel + Steven got married in Northern...
Recipe: Pasta Al Limone
If you think we launched a Home Collection, just so we could get together, eat pasta and take pictures, you’re not totally wrong. (LOL!) The truth is — it was our our Junior Designer & Production Coordinator...
Whimsy Weddings: Sarah + Isaac
We all gasped when we saw pictures of Sarah + Isaac's Yucatán wedding on instagram. Nothing gets our team more excited than a Whimsy Bride! Lucky for us, we reached out, and Sarah was kind enough to...
Puppies + Pizza Recap
Last weekend, we teamed up with Dogs without Borders for an adoption event! Venice Blvd was poppin' with puppies + pizza! @thesehandscollective made guests custom dog tags! @byannieb was doing dog portraits.  We're thrilled to share 6...