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Meet Lauren, our Operations Assistant - Whimsy & Row

Meet Lauren, our Operations Assistant

If you've ever been to our LA shop, chances our you've met Lauren (and her adorable Corgi / shop dog, Rudy). Lauren is our Operations Assistant + go-to Retail Gal.  She wears a lot of hats at Whimsy and we are...

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09.07.21

Meet Dena, Director of Operations

  Chances are, if you know Whimsy + Row, you probably know our girl Dena. In addition to being Whimsy's first ever employee, she has worn every👏 single 👏 hat👏 and earned the title of Rachel's right-hand woman. So...

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08.12.21

Two In One, Double The Fun

  Questions we ask ourselves when shopping thoughtfully… "Where was this made? Who made it? What’s it made out of? What’s the cost per wear?" And.. “How much will I ACTUALLY wear this?" Well, when...

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06.23.21

Ethical and Sustainable Fashion Terms You Need To Know

Chances are, you discovered Whimsy because you’re into ethical and sustainable fashion. Sustainability is a huge part of our ethos here at Whimsy, and something we’re SUPER passionate about. That said, it can be really...

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05.24.21

Lookbook — Comfy in Cupro

It's no secret we love a matchy-matchy set here at Whimsy — and the Dylan Cami + Rowen Pant are no exception. We've loved styling them together ever since the launch of our Cupro Collection. However,...

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05.20.21

Meet the Florist — Field of Roses

  In April, we set up a makeshift backyard wedding to set the scene for our Wedding Collection Launch — and frankly, it might as well have been a real wedding. It was stunning!  We worked with...

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05.05.21

Lookbook — Perfect Picnic

This is your sign to grab your friends and a picnic basket to enjoy the sunshine in a new Whimsy 'dress. Romanticize yourself in breezy linens, gingham fabrics and sweet silhouettes. Our new Dresses were made...

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04.27.21

Val Girl Summer

Forget Hot Girl Summer — this warm weather season is going to hit a little different. Introducing: #ValGirlSummer. An ode to our best-selling Valentina Collection of Linen Tops, Pants, Shorts + Skirts made to mix and...

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04.24.21

On the Road with Jenni Adishian

Whimsy gal Jenni Adishian chats with us about finding fulfillment through her manifestation work, her road trip through Joshua Tree, shares tips on eco-friendly traveling, and reveals what Whimsy pieces she'll be packing on her next trip.

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02.24.21

Spend a Morning with our Social Media Assistant

Hi everyone! Aleah here, the Social Media Assistant at Whimsy + Row. I'm the gal liking all the cute pics you tag us in and responding to your sweet comments and messages over on Instagram. I...

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02.04.21

Denim Diaries

To celebrate our Denim launch, we sent a few of our Whimsy babes the collection and asked them to share their honest thoughts on the fit and feel of the denim, and to put their personal styling touch on the pieces. Here are their #denimdiaries. 

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01.20.21

3 Whimsy Outfit Ideas for a Valentines Date or Gals Night In

Valentine's Day is upon us, and it's never too early start planning your outfit, right? If you're in the mood for love (and a little online shopping), we're sharing 3 Valentine's date ideas and the Whimsy outfits and accessories to pair with them.

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01.08.21

Whimsy Does Denim

Our denim dreams have finally come true and this is just the beginning. Thanks to our Production Assistant’s Mom, Jenna (aka the Denim Manufacturing Expert) we are able to create our own eco denim!  We...

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12.29.20

5 Essentials We Can't Live Without for Holidays at Home

The candles are lit, you’re dressed in soft, sustainable loungewear with a warm superfood latte in hand. You’ve officially entered the Whimsy comfort zone. How does it feel?

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12.16.20

A Very Sustainable Holiday

As we enter the Holiday season, it’s easy to lose sight of our efforts in sustainability with all of the gift buying and consuming, traveling, decorating and celebrating going on. We want to invite you to stay mindful about the ways in which you celebrate, so we put together some tips for eco-friendly Holiday-ing.  

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12.02.20

At home with Vicky Nonnon

Meet Vicky — a colorful freelance content creator with a taste for Golde Matcha Lattes and conscious sustainable living. She carries herself with the brightest vibrant energy, reading through her interview is sure to light up your day. So do yourself a favor, and froth up a yummy Turmeric latte, and scroll through our interview with Vicky. 

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11.20.20

Fall Faves — Team Try On

We've dropped A LOT of new product in the past few weeks so we wanted to take a moment and share our faves with you! Scroll on down to check out what our team has been...

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10.29.20

Fall Lookbook — Quarantine Kitchen

We may be staying in and dining at home more these days, but that doesn't mean we can't look good doin' it! Your breakfast nook is now your Parisian cafe, so it's okay to dress like it!

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