Blog
A Conversation with Intentionally Blank's Ty McBride
Ty McBride isn’t your average shoe guy. The founder of Intentionally Blank would be the first to tell you… he’s not a designer, he’s a vibe curator. With a Notes app full of half-baked ideas, a camera roll of chaotic...
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Love Your Linen (it’s cool to care)
We all love a crisp linen outfit and our summer whites, but let’s be honest, they don’t always love us back. Between matcha drips, red wine spills, and morning coffee mishaps, life happens. And we’re...
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Elevated Basics
It wasn’t long ago that our best-selling color was rust. But these days, we can't be bothered trying to color-match an outfit with such bold hues. We're all about comfort and getting dressed with ease. We’re...
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Meet L.PAULET: The Masters Behind Our Sustainable Sweaters
When it comes to creating high-quality, eco-friendly knitwear, L.PAULET is in a league of its own. This Fair Trade Peruvian factory has been crafting beautiful, sustainable textiles for nearly two decades, blending traditional craftsmanship with modern...
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Slowing Down with Rachel Schwartzmann: Insights on Time, Style, and Creativity
In this conversation with Rachel Schwartzmann, author of Slowing, we explore her journey from Tumblr to print and her reflections on time, creativity, and pace. Rachel shares insights on slow living, slow fashion, and how to embrace a more intentional, mindful lifestyle.
13 Timeless Valentine's Gifts: A Thoughtful Guide for the LA Woman 🌹
Of course, there are always the classics — flowers, jewelry, or a good candle. But if you're looking for something slightly more considered, our team at Whimsy + Row has curated a collection of thoughtful...
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Skipping January, Jumping Straight to Spring Summer '25
What a start to 2025! We’ve had our fair share of challenges here in Los Angeles with the wildfires, but the city’s response has been incredible, and we are more grateful than ever to be...
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LA Fires — Updates + Resources
Los Angeles is more than just where we’re based; it’s our home and the heart of our community. We are deeply devastated by the ongoing fires and the toll they’ve taken on our city, our...
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You're Invited — Whimsy + Row's Snow Chateau
Join us for our Annual Holiday Party! We're transforming Whimsy + Row into a Snow Chateau, complete with a crackling yule log and all the charm of the ultimate après-ski retreat. Saturday December 14th 12pm - 4pm...
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Spain Travel Guide
I’ve been daydreaming about my trip to Spain last summer. From the turquoise and limestone coves of Mallorca to the mouthwatering Pan Con Tomate in Barcelona, I put together a full guide of places to...
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Lemon Party 🍋 Pasta Salad Potluck Recap
Last weekend, we celebrated the launch of our Lemons Collection 🍋 with a party at the shop! We invited friends to enter in a friendly Pasta Salad competition, and our community really brought it! We spent the evening...
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Okay Sister! Podcast
A few weeks ago, our founder Rachel sat down with sisters Mady Maio + Scout Sobel for their podcast, Okay Sister! Listen to the full episode here. From Left to Right: Mady is wearing the...
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Melie Bianco Pop-Up Opening Party Recap
We are so excited to be hosting Melie Bianco for the month of April! Last weekend, we threw a party to welcome them. The Whimsy girls got together and made a bunch of tea sandwiches for...
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Galentine's Girl Dinner Event Recap
With Valentine's Day around the corner, we wanted to do a little something just for the girls. We invited all the #WhimsyWomen to hang with us at the shop, have a slice of pizza, trade romance novels +...
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Whimsy + Bows Holiday Party Recap
Last weekend we had the most wonderful time celebrating the holidays with our community at our Whimsy + Bows event! We had Oysters from Perlita, and a gorgeous spread of cheeses, nuts and snacks. We popped...
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Small Biz Saturday Deals
In the spirit of Small Business Saturday, we've partnered with some of our favorite small brands to give you access to a special deal on their products. Shop small + support someone's dreams! ...
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You're Invited! Whimsy + Bows Party!
Join us at the shop for our Annual Holiday Party! Oysters will be shucking, Holiday drinks will be flowing, vinyl will be spinning, bow and dried orange ornaments will be DIY'ing, and of course clothes and...
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Lookbook: In The Yard
For cool crisp mornings, foraging + long walks in the woods — discover our collection of Organic Cotton, quilted coats + sturdy denim to adventure in. Tap any image to shop, or view the whole collection...
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