It's our founder, Rachel's birthday June 26th, and we're celebrating with 26% OFF her favorite Whimsy pieces! Use code HBDRACH at checkout all weekend long. (expires 6/26) Go ahead and shop the collection here, or scroll down for her top 3...
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Chances are, you discovered Whimsy + Row through the Flora Pant — the crop flare that has become a staple in sustainable closets everywhere. Since their launch in 2017, we’ve worked hard each season to improve the...
Rachel’s mom Linda, has been an inspiration for Whimsy’s since day one. This Mother’s Day, we’re celebrating her, shinning a little light on the style icon herself. Scroll on down, shop Linda’s favorite Whimsy...
As our Spring styles begin to launch, we wanted to introduce you to the woman behind all the new designs. Meet Sonja! Extremely talented designer, entrepreneur, glowing mama, all around kind person and so...
Love is in the air! What’ll you be wearing this Valentine’s Day? Whether you’re planning something fancy or want to keep it lowkey, we’ve got you covered with 3 Valentine date ideas and the Whimsy...
For many, New Year’s resolutions are daunting and hard to keep. Living a more sustainable life in 2022 doesn’t have to be. If your New Year’s resolution is to live a more sustainable and environmentally...
Intentions, Not Resolutions Every year, as the Gregorian calendar comes to another close, big resolutions and goals are made for the year ahead. Sometimes these can be wildly specific ideas that are dependent upon external...
As we speed towards the holidays, calendars are exploding with social obligations and seasonal activities. This time of year is perfect for those of us who are sentimental, love cheesiness, and thrive on being cozy....
Although the DIY craze of the mid-2000s seems like a distant memory nowadays, there are still plenty of ways to bring personal touches to your wardrobe, home, and holiday season. Go completely zero waste with...
Happy Thanksgiving to all my favorite people. Hope you are surrounded by family and stuffing your beautiful faces with yummy food. Extra points if you are wearing whimsy lol. I’ll be wearing the Phoenix Dress...
Fall is finally here and the holiday season is fast approaching! And, with shorter days and colder weather comes deliciously warm drinks. Now is the time to stock your pantry with spices, grab some pumpkin...
There is so much that goes into making clothes — from design and development, to sourcing fabric, making samples, testing dye colors, fit sessions, all before one garment even gets put into production. As you...
If you've ever been to our LA shop, chances our you've met Lauren (and her adorable Corgi / shop dog, Rudy). Lauren is our Operations Assistant + go-to Retail Gal. She wears a lot of hats...
Chances are, if you know Whimsy + Row, you probably know our girl Dena. In addition to being Whimsy's first ever employee, she has worn every👏 single 👏 hat👏 and earned the title of Rachel's right-hand woman. So...
Questions we ask ourselves when shopping thoughtfully… "Where was this made? Who made it? What’s it made out of? What’s the cost per wear?" And.. “How much will I ACTUALLY wear this?" Well, when...
Chances are, you discovered Whimsy because you’re into ethical and sustainable fashion. Sustainability is a huge part of our ethos here at Whimsy, and something we’re SUPER passionate about. That said, it can be really...
It's no secret we love a matchy-matchy set here at Whimsy — and the Dylan Cami + Rowen Pant are no exception. We've loved styling them together ever since the launch of our Cupro Collection. However,...
In April, we set up a makeshift backyard wedding to set the scene for our Wedding Collection Launch — and frankly, it might as well have been a real wedding. It was stunning! We worked with...
This is your sign to grab your friends and a picnic basket to enjoy the sunshine in a new Whimsy 'dress. Romanticize yourself in breezy linens, gingham fabrics and sweet silhouettes. Our new Dresses were made...
