A Grand Opening to Remember

Last Saturday, we opened the doors to our new Highland Park home, and wow, what a day. Nearly 200 of you came out to celebrate, shop, sip, and make it one of the most special milestones in Whimsy + Row history.

We’re still beaming from the energy, the laughter, and the love that filled the space. From familiar faces to new neighbors, the Highland Park community showed up in full force to welcome us, and it couldn’t have felt more right.

The racks were full of our newest fall arrivals (and a few sneak peeks 👀), while our design details and sunny new space reflected everything we love about slow fashion, community, and creativity.

Our guests enjoyed matcha and coffee by @wawacoffeestand, custom charms and permanent jewelry from @paradigm_design, and live embroidery personalization by @pcr_sewing_industries, the perfect way to make our mini Whimsy tote bags extra special.

There were beautiful fall florals, snacks and bites galore, and plenty of @jumbotimewines flowing. Every detail felt like us, thoughtful and cozy.

This opening was more than just a move. It marked 11 years of Whimsy + Row. From our garage beginnings to this new chapter in Highland Park, we’ve grown alongside an incredible community that continues to support our dream of creating consciously and living playfully.

Captured so beautifully by our friend Alexa Vitug, the day lives on in this blog post, one we’ll be revisiting again and again! 

To everyone who came out, shopped, sipped, and celebrated, thank you. You made this milestone one for the books.

Come visit us soon and see the new space for yourself. We can’t wait to welcome you in!

Whimsy + Row
Est. 2014 | Now open in Highland Park

5007 N Figueroa St
Los Angeles, CA 90042