Hello Highland Park!

BIG NEWS! Whimsy + Row has a new home! Our Highland Park storefront has softly opened and is already filled with our latest fall collection. We gave friends and neighbors a sneak peek of the space last week, but the official GRAND OPENING is set for Saturday, October 18th. Expect birthday vibes (we’re turning 11!), exclusive discounts, treats, and plenty of surprises. No tricks here, just a warm welcome to our new chapter!

We christened the shop in true W+R style, wearing dresses and skirts. Rachel wore a Black Chelsea Skirt with a Parker Blazer, Michelle stepped out in the Harper Dress, MJ paired a hunter green Lauren Top with a matching Donna Skirt. Kate wore a Marni Skirt (as a dress!... launching soon!) with a Parker Blazer. Mama Linda stunned in a golden Freya (also launching soon!). Shop our new fall opening looks → here!

The Whimsy girls were swooning over the new Sea + Pattern Jewelry... and we might have sold through it before they ever made it online! Oops! ;)  More accessories, candles, and gifty treasures are on the way, though. Got a brand you’re hoping to see on our shelves? Let us know! We’re all ears!

Come visit us Wednesday - Saturday, 11 AM - 5 PM!

5007 N Figueroa St.
Los Angeles, CA 90042