Blog
Elevated Basics
It wasn’t long ago that our best-selling color was rust. But these days, we can't be bothered trying to color-match an outfit with such bold hues. We're all about comfort and getting dressed with ease. We’re busy! Juggling work, new motherhood,...
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Meet The Freya Puff Jacket
Getting familiar with... The Freya: When it comes to the colder seasons, it's aaall about staying warm and cozy. And when it comes to the Freya Jacket, it's nothing but coziness. Featuring long sleeves and...
Meet The Maya Top
Getting familiar with... The Maya: This simple, relaxed button-up was made for layering, dressing up or dressing down. Wear the Maya all year round, for any occasion, and with pretty much anything. Named after writer and activist...
Whimsy Gift Guide
Tis' the season for gifting, we've got gift guides for the home, for her, for him. Holiday shopping DONE!
Meet The Madeline Overall
Getting familiar with... The Madeline: The ultimate overalls: adjustable, ample pocket space and straight-legged. Relaxed fit and made for Fall layers. Named after author Madeline L'Engle, wear with grace and magic. Handmade in our Los...
Meet The Alice Skirt
Getting familiar with... The Alice: Need an easy-going, easy-to-wear Fall piece? Look no further, the Alice Skirt is here. An a-line, tailored mini with buttons down the front = major French girl vibes. Named after novelist...
Meet The Lola Dress
Getting familiar with... The Lola Dress: a fresh take on last Summer's best-selling Marianne Dress. Not sure what to wear to that holiday party? The Lola's got your back and is bound to impress. Keep...
F/W '17 Launch Party
Fall is finally here, and so is our Fall/Winter 2017 Collection! We were over the moon with excitement to be able to share the newest line with all of you, so of course as is Whimsy + Row...
Photographer Spotlight: Kate Rentz
Photographer, director, model, adventurer, brand ambassador, story teller, and so much more, our muse and good friend Kate Rentz is a lady of many talents. Landscapes, travels and a myriad of other natural subjects are...
Meet The Kira Romper
The easiest uniform you'll ever wear, our Kira Romper is made to slip on and go! Featuring two spacious front pockets made for storing love notes, wildflowers and everything in between. Pro tip: Pair with a basic tee...
WR X TGK X Modo Pop Up
Being an eco-friendly brand, giving back is something that pushes and motivates us everyday. In light of this theme, we were inspired to team up with two of our very favorite brands who do just...
Linen It Up
We're not ready for summer to be over yet that's why we will be living in linen for another 2 months! Are you with us? When we created our most recent summer collection, we searched...
Maker Spotlight : Mariana of Easy to Breathe Ceramics
Based in sunny Ojai, Mariana of Easy to Breathe creates small batch ceramics in her home studio. We took to the road and visited her to get a closer look at her process, and collaborated...
Things Are Warming Up
The sun is coming out and we're letting down our hair, because Summer is finally here! Fortunately, we designed our Eco Friendly Collection with you in mind. Guaranteed to ease you right through this sunny...
Meet the new Jane Dress
Skip into summer with this vintage inspired maxi dress! The new Jane Dress comes in two colorways: all black or in black & white floral. This dress is easy to wear with its flowy, feminine...
Meet the Valentina Set
A top bottom combo, you can't live without! Seriously though, it's so comfortable you will want to live in it! When we dreamed up the Valentina Set we knew it had to be in all...
A Floral Story
Above: The Pink and Brown Floral Wrap Dress + Rosie Dress in Black Spring might just be our favorite season, everything is so lush and colorful. This year we went to Lake Elsinore for the super...
A Launch Party To Remember
We leaped into Spring with the launch of our second eco-friendly collection! We hosted a fun night full of music, mingling and shopping at our storefront. We were so excited and surprised to see that...
SS '17 Eco Collection
Sustainability, style and comfort - our top priorities. Why you ask? Because for us, we are not going to settle for clothing that is anything less. This latest collection we worked hard to make sure...