Meet The Lola Dress
Getting familiar with...
The Lola Dress: a fresh take on last Summer's best-selling Marianne Dress. Not sure what to wear to that holiday party? The Lola's got your back and is bound to impress. Keep reading to see what she's made of...


She's long, flowy and cascading -- the Lola is a wrap dress with a v-neckline and short sleeves made for dancing nights away and hugging the curves in all the right places. Named after anarchist poet Lola Ridge, resist conventionality and wear with pride. Totally bra(lette) friendly, but we won't tell anyone if you opt out for either


Take a stand against harmful practices with us and look good while doing it in the Lola. Now that you're familiar, which color is your favorite? Shop now.
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Holidays in Highland Park
To kick off the holiday season, we hosted our first-ever Tree Lighting Ceremony and Holiday Party with our neighbors at Noto. The evening brought together our community for a cozy celebration, complete with a hot...
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A Grand Opening to Remember
Last Saturday, we opened the doors to our new Highland Park home, and wow, what a day. Nearly 200 of you came out to celebrate, shop, sip, and make it one of the most special...
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Hello Highland Park!
BIG NEWS! Whimsy + Row has a new home! Our Highland Park storefront has softly opened and is already filled with our latest fall collection. We gave friends and neighbors a sneak peek of the...
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