Bye 2018, Hey 2019!

Bye 2018, Hey 2019! - Whimsy & Row

We're only a few hours away from the new year, let's take some time to reflect on what an incredible year it's been! 2018 was full of accomplishments, milestones and surprises. This year we turned our dream of having a physical location into a reality with our store opening, revamped our website, participated in more pop-up markets than last year, were featured in over a dozen articles (peep our Press highlight on IG) and gained an audience of 25k (and counting) on Instagram! We can't believe there's 25k+ of you, and we're grateful you're here on this journey with us. Thank you to all of you who continuously support us and watch us grow everyday. You help keep the Whimsy dream alive!

Here’s a look back of what we accomplished together this year...

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The Whimsy Wind Down - Whimsy & Row

The Whimsy Wind Down

Hi all, it’s me Rach, It’s with a heavy heart that I announce Whimsy's final chapter.   146 collections 248 original styles 107,989 pieces sold  58,284 orders 38,681 customers $6,230 donated 3,674 trees planted 48...

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Whimsy Farmer's Market - Whimsy & Row

Whimsy Farmer's Market

This past Saturday, we brought together two of our favorite things: our newest Cottage Collection and the magic of a neighborhood farmer’s market. Honestly, it felt like the perfect pairing. Our little Highland Park shop...

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Always Back to Polka Dots - Whimsy & Row

Always Back to Polka Dots

Over the years, we’ve experimented with a lot of prints. We’ve found some great printed fabrics at Ragfinders. We've also designed our own patterns from scratch — like our Lady Print. We’ve played with abstract...

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