Bye 2018, Hey 2019!
We're only a few hours away from the new year, let's take some time to reflect on what an incredible year it's been! 2018 was full of accomplishments, milestones and surprises. This year we turned our dream of having a physical location into a reality with our store opening, revamped our website, participated in more pop-up markets than last year, were featured in over a dozen articles (peep our Press highlight on IG) and gained an audience of 25k (and counting) on Instagram! We can't believe there's 25k+ of you, and we're grateful you're here on this journey with us. Thank you to all of you who continuously support us and watch us grow everyday. You help keep the Whimsy dream alive!
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Love Your Linen (it’s cool to care)
We all love a crisp linen outfit and our summer whites, but let’s be honest, they don’t always love us back. Between matcha drips, red wine spills, and morning coffee mishaps, life happens. And we’re...
Elevated Basics
It wasn’t long ago that our best-selling color was rust. But these days, we can't be bothered trying to color-match an outfit with such bold hues. We're all about comfort and getting dressed with ease. We’re...
Meet L.PAULET: The Masters Behind Our Sustainable Sweaters
When it comes to creating high-quality, eco-friendly knitwear, L.PAULET is in a league of its own. This Fair Trade Peruvian factory has been crafting beautiful, sustainable textiles for nearly two decades, blending traditional craftsmanship with modern...