Bra Friendly? Yes Please.

Bra Friendly? Yes Please. - Whimsy & Row

While it can be great to go braless, sometimes we could use a little more support. We've got your back with some styles that make it easy to ditch the visible straps and just hang out. Click to shop.

Read More

The Whimsy Wind Down - Whimsy & Row

The Whimsy Wind Down

Hi all, it’s me Rach, It’s with a heavy heart that I announce Whimsy's final chapter.   146 collections 248 original styles 107,989 pieces sold  58,284 orders 38,681 customers $6,230 donated 3,674 trees planted 48...

Read Me
Whimsy Farmer's Market - Whimsy & Row

Whimsy Farmer's Market

This past Saturday, we brought together two of our favorite things: our newest Cottage Collection and the magic of a neighborhood farmer’s market. Honestly, it felt like the perfect pairing. Our little Highland Park shop...

Read Me
Always Back to Polka Dots - Whimsy & Row

Always Back to Polka Dots

Over the years, we’ve experimented with a lot of prints. We’ve found some great printed fabrics at Ragfinders. We've also designed our own patterns from scratch — like our Lady Print. We’ve played with abstract...

Read Me