Happy Holidays from Whimsy + Row...
The Holiday season is not only our busiest time, but our happiest time! Everything from parties with spiked cider to shiny outfit options, we love being festive. You knowwww we've been playing holiday music on repeat in the shop! We want to hang out with you as much as possible this season and make sure you have all the deets you need. Mark your calendars for some v important dates...
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Always Back to Polka Dots
Over the years, we’ve experimented with a lot of prints. We’ve found some great printed fabrics at Ragfinders. We've also designed our own patterns from scratch — like our Lady Print. We’ve played with abstract...
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A Turning Point + Our First Drop of the Year
Hi all, it's me Rach! February has felt like one of those months where everything is quietly shifting behind the scenes. Samples are approved, we’re officially in production, and for the first time in a...
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The Carolyn Effect: A Case for Timeless Capsule Pieces
Watching the first few episodes of Hulu’s Love Story sent me down a full Carolyn Bessette-Kennedy style spiral. Slip dresses. Tailored layers. Neutral palette. (Truly, the woman rarely wears color!) Her style is effortless, understated,...
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