Hurray, It's Our Grand Opening!
Oh hey, a lot has changed since we last chatted. We hope you've been well, we're doing fantastic! We recently opened our very own storefront in Mar Vista last weekend, and we couldn't be more thrilled to be here! As you might know, we started out as a holiday pop-up vending at the Melrose Flea Market, where we established a steady following. After that, we worked our way into the Mar Vista Art Department, where we rented out the front window space for three years. While we loved our home there, it was the perfect time for the stars to align and for us to open a place of our own!
Our new store is our home office and flagship store all in one, and we have so much fun here. Our goal with starting Whimsy + Row initially was to create a place for our customers to connect with us, and we're happy to say that we've brought that to a whole 'nother level. Our new space is for our customers to become a community, to come together and shop in an accepting, fun and positive environment. We're proud to be able to create that space!
A huge thank you to our vendors and sponsors:
Food by Lemonade LA, Lesser Evil Snacks and Eat Your Feelings Ice Cream - Drinks by Suja Juice, Sovany, Our Vodka and Monk Botanicals - Massages by Spa Sophia, Crafts by Makers Mess, embroidery by Brooke Jamarillo and photobooth by Traveling Photo Bus.
Read More

A Conversation with Intentionally Blank's Ty McBride
Ty McBride isn’t your average shoe guy. The founder of Intentionally Blank would be the first to tell you… he’s not a designer, he’s a vibe curator. With a Notes app full of half-baked ideas,...
Read Me
Love Your Linen (it’s cool to care)
We all love a crisp linen outfit and our summer whites, but let’s be honest, they don’t always love us back. Between matcha drips, red wine spills, and morning coffee mishaps, life happens. And we’re...
Read Me
Elevated Basics
It wasn’t long ago that our best-selling color was rust. But these days, we can't be bothered trying to color-match an outfit with such bold hues. We're all about comfort and getting dressed with ease. We’re...
Read Me