Reduce Your Impact with Whimsy
Here at Whimsy + Row, we've been following the Global Climate Strike that happened all over the world this past Friday and will continue again until September 27. We stand together with millions of like-minded folks around the world to make it known that the climate crisis is an issue that needs to be addressed NOW!
Every day we continue with these values. Not only do we live and breathe sustainable clothing, but every product we use in the office and at home is eco-friendly! We compiled a list (with links!) of all our favorite products we use and reuse, again and again, and again...


Our goals for 2020 is to be carbon neutral... more details to come!
Read More
Whimsy Farmer's Market
This past Saturday, we brought together two of our favorite things: our newest Cottage Collection and the magic of a neighborhood farmer’s market. Honestly, it felt like the perfect pairing. Our little Highland Park shop...
Read Me
Always Back to Polka Dots
Over the years, we’ve experimented with a lot of prints. We’ve found some great printed fabrics at Ragfinders. We've also designed our own patterns from scratch — like our Lady Print. We’ve played with abstract...
Read Me
A Turning Point + Our First Drop of the Year
Hi all, it's me Rach! February has felt like one of those months where everything is quietly shifting behind the scenes. Samples are approved, we’re officially in production, and for the first time in a...
Read Me