Flora Fan Club

Chances are, you discovered Whimsy + Row through the Flora Pant — the crop flare that has become a staple in sustainable closets everywhere. Since their launch in 2017, we’ve worked hard each season to improve the fit, getting the stretch just right + releasing new dreamy colors. 🌈 We’re so thrilled how the Flora has been worn and loved over the years, with mentions in Bustle, Nylon, and Who What Wear. It’s about time they had their own fan club! 🎉

Thanks to these👇 Whimsy Gals + Flora Fans for sharing the love. Be sure to give them all a follow and shop all their looks here. If you have something to say about the Flora Pant, we'd love to hear from you! Feel free to leave a review and a comment, or tag us on instagram #FloraFanClub.

Yolande is wearing the Flora Pant in Grey and the Lily Top in Lavender

Missy is wearing the Flora Pant in Sage and the Laura Top in Sage

Jen is wearing the Flora Pants in Black and the Stella Shirt in Yellow Stripe

Ella is wearing the Flora Pant in Gold and The Lena Button Down in Petite Floral

Katra is wearing the Flora Pant in Natural and the Maya Button Down Top in Lady Print

Carla is wearing the Flora Pant in Tan and the Stella Shirt in White

Holidays in Highland Park

To kick off the holiday season, we hosted our first-ever Tree Lighting Ceremony and Holiday Party with our neighbors at Noto. The evening brought together our community for a cozy celebration, complete with a hot...

Read Me

A Grand Opening to Remember

Last Saturday, we opened the doors to our new Highland Park home, and wow, what a day. Nearly 200 of you came out to celebrate, shop, sip, and make it one of the most special...

Read Me

Hello Highland Park!

BIG NEWS! Whimsy + Row has a new home! Our Highland Park storefront has softly opened and is already filled with our latest fall collection. We gave friends and neighbors a sneak peek of the...

Read Me

Flora Fan Club

Read More

Holidays in Highland Park

A Grand Opening to Remember

Hello Highland Park!