Lookbook — Perfect Picnic

Lookbook — Perfect Picnic - Whimsy & Row

This is your sign to grab your friends and a picnic basket to enjoy the sunshine in a new Whimsy 'dress. Romanticize yourself in breezy linens, gingham fabrics and sweet silhouettes. Our new Dresses were made with summer adventures in mind. Tap any image, or shop the collection here. 

 

Whimsy and Row — Blog — Spring Summer 21 — Lookbook

 

Whimsy and Row — Blog — Spring Summer 21 — Lookbook

 

Whimsy and Row — Blog — Spring Summer 21 — Lookbook

 

 

 

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The Whimsy Wind Down - Whimsy & Row

The Whimsy Wind Down

Hi all, it’s me Rach, It’s with a heavy heart that I announce Whimsy's final chapter.   146 collections 248 original styles 107,989 pieces sold  58,284 orders 38,681 customers $6,230 donated 3,674 trees planted 48...

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Whimsy Farmer's Market - Whimsy & Row

Whimsy Farmer's Market

This past Saturday, we brought together two of our favorite things: our newest Cottage Collection and the magic of a neighborhood farmer’s market. Honestly, it felt like the perfect pairing. Our little Highland Park shop...

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Always Back to Polka Dots - Whimsy & Row

Always Back to Polka Dots

Over the years, we’ve experimented with a lot of prints. We’ve found some great printed fabrics at Ragfinders. We've also designed our own patterns from scratch — like our Lady Print. We’ve played with abstract...

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