Lookbook — Perfect Picnic

Lookbook — Perfect Picnic - Whimsy & Row

This is your sign to grab your friends and a picnic basket to enjoy the sunshine in a new Whimsy 'dress. Romanticize yourself in breezy linens, gingham fabrics and sweet silhouettes. Our new Dresses were made with summer adventures in mind. Tap any image, or shop the collection here. 

 

Whimsy and Row — Blog — Spring Summer 21 — Lookbook

 

Whimsy and Row — Blog — Spring Summer 21 — Lookbook

 

Whimsy and Row — Blog — Spring Summer 21 — Lookbook

 

 

 

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Whimsy Farmer's Market - Whimsy & Row

Whimsy Farmer's Market

This past Saturday, we brought together two of our favorite things: our newest Cottage Collection and the magic of a neighborhood farmer’s market. Honestly, it felt like the perfect pairing. Our little Highland Park shop...

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Always Back to Polka Dots - Whimsy & Row

Always Back to Polka Dots

Over the years, we’ve experimented with a lot of prints. We’ve found some great printed fabrics at Ragfinders. We've also designed our own patterns from scratch — like our Lady Print. We’ve played with abstract...

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A Turning Point + Our First Drop of the Year - Whimsy & Row

A Turning Point + Our First Drop of the Year

Hi all, it's me Rach! February has felt like one of those months where everything is quietly shifting behind the scenes. Samples are approved, we’re officially in production, and for the first time in a...

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