Lookbook — Perfect Picnic
This is your sign to grab your friends and a picnic basket to enjoy the sunshine in a new Whimsy 'dress. Romanticize yourself in breezy linens, gingham fabrics and sweet silhouettes. Our new Dresses were made with summer adventures in mind. Tap any image, or shop the collection here.
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Always Back to Polka Dots
Over the years, we’ve experimented with a lot of prints. We’ve found some great printed fabrics at Ragfinders. We've also designed our own patterns from scratch — like our Lady Print. We’ve played with abstract...
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A Turning Point + Our First Drop of the Year
Hi all, it's me Rach! February has felt like one of those months where everything is quietly shifting behind the scenes. Samples are approved, we’re officially in production, and for the first time in a...
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The Carolyn Effect: A Case for Timeless Capsule Pieces
Watching the first few episodes of Hulu’s Love Story sent me down a full Carolyn Bessette-Kennedy style spiral. Slip dresses. Tailored layers. Neutral palette. (Truly, the woman rarely wears color!) Her style is effortless, understated,...
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