Flora Fan Club: New + Improved

This season's Flora is a little bit longer, and a little bit stretchier, making them more comfortable than ever before. We developed a new fabric for this batch that is exclusive to Whimsy — made with 98% Organic Cotton and 2% Spandex.
We’re so thrilled how the Flora has been worn and loved over the years, with mentions in Bustle, Nylon, and Who What Wear. It’s about time they had their own fan club! 🎉 Thanks to these👇 Whimsy Gals + Flora Fans for sharing the love.








Read More

A Conversation with Intentionally Blank's Ty McBride
Ty McBride isn’t your average shoe guy. The founder of Intentionally Blank would be the first to tell you… he’s not a designer, he’s a vibe curator. With a Notes app full of half-baked ideas,...
Read Me
Love Your Linen (it’s cool to care)
We all love a crisp linen outfit and our summer whites, but let’s be honest, they don’t always love us back. Between matcha drips, red wine spills, and morning coffee mishaps, life happens. And we’re...
Read Me
Elevated Basics
It wasn’t long ago that our best-selling color was rust. But these days, we can't be bothered trying to color-match an outfit with such bold hues. We're all about comfort and getting dressed with ease. We’re...
Read Me