Flora Fan Club: New + Improved

Flora Fan Club: New + Improved - Whimsy & Row
Chances are, you discovered Whimsy + Row through the Flora Pant — the crop flare that has become a staple in sustainable closets everywhere. Since their launch in 2017, we’ve worked hard each season to improve the fit, getting the stretch just right + releasing new dreamy colors.  🌈 

This season's Flora is a little bit longer, and a little bit stretchier, making them more comfortable than ever before. We developed a new fabric for this batch that is exclusive to Whimsy — made with 98% Organic Cotton and 2% Spandex.

 We’re so thrilled how the Flora has been worn and loved over the years, with mentions in BustleNylon, and Who What Wear. It’s about time they had their own fan club!  🎉  Thanks to these👇 Whimsy Gals + Flora Fans for sharing the love.  

Whimsy + Row Blog — Flora Fan Club
Nic is wearing the Flora Pant in Tan, size 31
 
Whimsy + Row Blog — Flora Fan Club
Kestrel is wearing the Flora Pant in Terracotta, size 25 
 
Whimsy + Row Blog — Flora Fan Club
Madison is wearing the Flora Pant in Rust, size 25
 
Whimsy + Row Blog — Flora Fan Club
Erin is wearing the Flora Pant in Natural, size 26 
Whimsy + Row Blog — Flora Fan Club
Rachel is wearing the Flora Pant in Sage, size 29
 
 
Be sure to give them all a follow and shop all their looks here. If you have something to say about the Flora Pant, we'd love to hear from you! Feel free to leave a review and a comment, or tag us on instagram #FloraFanClub. 
 
Oh, and if you love our Flora Pants, you'll LOVE our new Natasha Shorts! 
Chloe is wearing the Natasha Shorts in size 30

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