Mama Linda's Picks

Rachel’s mom Linda, has been an inspiration for Whimsy’s since day one. This Mother’s Day, we’re celebrating her, shinning a little light on the style icon herself. Scroll on down, shop Linda’s favorite Whimsy pieces and get to know her a little bit.
Linda in the Eden Crop + Finn Skirt
My favorite whimsy piece (of all time) is really hard to choose. Currently I wear the Stevie two tone cream set everyday. I love to pair the Norah pants with the Lennon Crop Top and the Lena top in Lady Print. BUT if I have to choose the one thing that's most versatile for my life is the Rachel Dress. Please bring her back in more colors! My current favorite style has to be the Eden Top in Mauve Floral, because it’s super flattering and makes me feel feminine.
Well it was actually my idea! In my career I was an entrepreneur, I owned and operated a chain of hair salons called Total Concern. It's always been our family mentality to start our own businesses. So we encouraged Rachel to build her own.
Rachel in the Lola Wrap Dress and Linda in the Eden Crop + Charlie Skirt
What's the best advice your mom shared with you?
"Embrace spontaneity and make sure everyone is well fed."
Rachel, what's the best advice you've received from Linda?
"Nothing good happens if you're out after midnight."
Read More

A Conversation with Intentionally Blank's Ty McBride
Ty McBride isn’t your average shoe guy. The founder of Intentionally Blank would be the first to tell you… he’s not a designer, he’s a vibe curator. With a Notes app full of half-baked ideas,...
Read Me
Love Your Linen (it’s cool to care)
We all love a crisp linen outfit and our summer whites, but let’s be honest, they don’t always love us back. Between matcha drips, red wine spills, and morning coffee mishaps, life happens. And we’re...
Read Me
Elevated Basics
It wasn’t long ago that our best-selling color was rust. But these days, we can't be bothered trying to color-match an outfit with such bold hues. We're all about comfort and getting dressed with ease. We’re...
Read Me