White Woods Gathering

White Woods Gathering - Whimsy & Row
To express how much we love the ladies that influence us everyday, we hosted a 'White Woods Gathering' to admire the women in the arts that are working hard and looking fine doing it! The evening took place at our very own outpost location in the Mar Vista Art Dept., where we sipped on specialty cocktails while perusing the Whimsy + Row new Spring Collection. The shop was filled with bloggers, actors, hair + makeup artists, photographers, writers, models, and makers that all connected through creative passion and entrepreneur endeavors. These women are successful, powerful and an inspiration, check out who joined us at the end of this blog post. 
We love good eats as much as we like our clothes, so hosting a dinner event seemed appropriate. Whimsy + Row teamed up with culinary genius Nikki Martin (@grillnextdoor) to create a 'Farm to Table' dinner that highlighted our cheese addiction and our love for fresh local produce. From the white linen napkins draped under delicate vintage flatware (by Dish Wish) to the wintery foliage nestled on the reclaimed wood tables, every detail was thoughtful. 
After we were stuffed with good food and great conversations, we all left with a gift and a bunch of new friends. Special thanks to the influencers who attended and Honest Beauty, P.F. Candle Co., Yoke Apothecary and Led to Believe for contributing your lovely pieces to our incredible takeaway bag.
Photographer : Spencer Wider

Read More

Whimsy Farmer's Market - Whimsy & Row

Whimsy Farmer's Market

This past Saturday, we brought together two of our favorite things: our newest Cottage Collection and the magic of a neighborhood farmer’s market. Honestly, it felt like the perfect pairing. Our little Highland Park shop...

Read Me
Always Back to Polka Dots - Whimsy & Row

Always Back to Polka Dots

Over the years, we’ve experimented with a lot of prints. We’ve found some great printed fabrics at Ragfinders. We've also designed our own patterns from scratch — like our Lady Print. We’ve played with abstract...

Read Me
A Turning Point + Our First Drop of the Year - Whimsy & Row

A Turning Point + Our First Drop of the Year

Hi all, it's me Rach! February has felt like one of those months where everything is quietly shifting behind the scenes. Samples are approved, we’re officially in production, and for the first time in a...

Read Me