Behind the Scenes of the Careway Shoot

Behind the Scenes of the Careway Shoot - Whimsy & Row

The Care-away Cabin was indeed the perfect location for our promo video (coming soon) and lookbook. The rustic cabin was nestled amongst redwoods that tickled the clouds in Kings Canyon National Park. Our team included our amazing photographer who shot the lookbook along with above photos, Blake Bronstad, our awesome videographer William Perls, who is currently editing the promo video that will appear on our homepage, and our lovely models Soleil Kellar, Hanna Petrini, and Pernilla Ojergren. We had so much fun on this project and will without a doubt be returning to the redwoods for a future shoot.

 

 

 

 

 

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Whimsy Farmer's Market - Whimsy & Row

Whimsy Farmer's Market

This past Saturday, we brought together two of our favorite things: our newest Cottage Collection and the magic of a neighborhood farmer’s market. Honestly, it felt like the perfect pairing. Our little Highland Park shop...

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Always Back to Polka Dots - Whimsy & Row

Always Back to Polka Dots

Over the years, we’ve experimented with a lot of prints. We’ve found some great printed fabrics at Ragfinders. We've also designed our own patterns from scratch — like our Lady Print. We’ve played with abstract...

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A Turning Point + Our First Drop of the Year - Whimsy & Row

A Turning Point + Our First Drop of the Year

Hi all, it's me Rach! February has felt like one of those months where everything is quietly shifting behind the scenes. Samples are approved, we’re officially in production, and for the first time in a...

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