Behind the Scenes of the Careway Shoot

Behind the Scenes of the Careway Shoot - Whimsy & Row

The Care-away Cabin was indeed the perfect location for our promo video (coming soon) and lookbook. The rustic cabin was nestled amongst redwoods that tickled the clouds in Kings Canyon National Park. Our team included our amazing photographer who shot the lookbook along with above photos, Blake Bronstad, our awesome videographer William Perls, who is currently editing the promo video that will appear on our homepage, and our lovely models Soleil Kellar, Hanna Petrini, and Pernilla Ojergren. We had so much fun on this project and will without a doubt be returning to the redwoods for a future shoot.

 

 

 

 

 

Read More

Elevated Basics - Whimsy & Row

Elevated Basics

It wasn’t long ago that our best-selling color was rust. But these days, we can't be bothered trying to color-match an outfit with such bold hues. We're all about comfort and getting dressed with ease. We’re...

Read Me
Meet L.PAULET: The Masters Behind Our Sustainable Sweaters - Whimsy & Row

Meet L.PAULET: The Masters Behind Our Sustainable Sweaters

When it comes to creating high-quality, eco-friendly knitwear, L.PAULET is in a league of its own. This Fair Trade Peruvian factory has been crafting beautiful, sustainable textiles for nearly two decades, blending traditional craftsmanship with modern...

Read Me
Behind the Seams: Our Santa Ynez Spring Photoshoot - Whimsy & Row

Behind the Seams: Our Santa Ynez Spring Photoshoot

Go behind the scenes of our first-ever destination photoshoot—from concepting and styling over 40 looks to finding the perfect Santa Ynez location and assembling our dream team. A perfect mix of team bonding, beautiful scenery, and new styles—coming your way soon!

Read Me