Behind the Scenes of the Careway Shoot

The Care-away Cabin was indeed the perfect location for our promo video (coming soon) and lookbook. The rustic cabin was nestled amongst redwoods that tickled the clouds in Kings Canyon National Park. Our team included our amazing photographer who shot the lookbook along with above photos, Blake Bronstad, our awesome videographer William Perls, who is currently editing the promo video that will appear on our homepage, and our lovely models Soleil Kellar, Hanna Petrini, and Pernilla Ojergren. We had so much fun on this project and will without a doubt be returning to the redwoods for a future shoot.






Read More
Holidays in Highland Park
To kick off the holiday season, we hosted our first-ever Tree Lighting Ceremony and Holiday Party with our neighbors at Noto. The evening brought together our community for a cozy celebration, complete with a hot...
Read Me
A Grand Opening to Remember
Last Saturday, we opened the doors to our new Highland Park home, and wow, what a day. Nearly 200 of you came out to celebrate, shop, sip, and make it one of the most special...
Read Me
Hello Highland Park!
BIG NEWS! Whimsy + Row has a new home! Our Highland Park storefront has softly opened and is already filled with our latest fall collection. We gave friends and neighbors a sneak peek of the...
Read Me