The Whimsy Wind Down

Hi all, it’s me Rach,

It’s with a heavy heart that I announce Whimsy's final chapter.

146 collections
248 original styles
107,989 pieces sold
58,284 orders
38,681 customers
$6,230 donated
3,674 trees planted
48 events

12 beautiful years of Whimsy. We did it.

My dream of creating a sustainable clothing brand surrounded by kind people came true, and I’ll be forever grateful for that. I started Whimsy because I believed there had to be a better way to make clothing, and together, we proved that.

What I'm most proud of isn't just what we made—it's the community we built. Whether you’ve been here since the beginning or just found us recently, THANK YOU for being part of our story.

Life looks very different than it did when I started Whimsy at 24. Becoming a mom shifted something in me. It brought new dreams, new priorities, and a new version of myself. Whimsy has always been my first baby, and letting her go has been one of the hardest decisions I’ve ever made. She taught me patience, resilience, flexibility, creativity, and gave me the courage to dream bigger than I ever imagined. I’m a completely different woman because of this journey and I know it’s time to make space for what’s next.

I’ve always been an incredibly hands-on founder. Whimsy has consumed me in the most beautiful and demanding way. Running a small business means early mornings, late nights, weekends, and constantly carrying it with you. For years, I wore that proudly. Even though I’m saying goodbye to Whimsy, she’ll never really leave me. Because in so many ways… I am Whimsy.

Of course I’ll miss designing collections and dreaming up what’s next. But more than anything, I’ll miss the people. I’ve had the privilege of working alongside some of the most talented humans, many have become family. They were the heart of this company and brought every vision to life. Watching Whimsy become a place where people discovered their passions, built confidence, and launched new chapters of their own has been one of my greatest accomplishments. Now it’s my turn to begin a new chapter too.

My hope is that Whimsy inspires others that you can build a business rooted in kindness and it’s possible to put people and the planet first. Creativity, community, and doing things thoughtfully still matter. When I think about all of you wearing our pieces out in the world, my heart feels so full. I believe clothing has the power to make you feel like the best version of yourself and to express who you are without saying a word. I hope every time you slip into one of our pieces, you’re reminded to feel confident, joyful, and like the most whimsical badass babe in the room.

That’s how Whimsy will live on. In all of you.

The Whimsy Wind Down begins with 50% OFF EVERYTHING in store & online with code FAREWELL50. We encourage those who have outstanding gift cards to use them at this time. All sales final.

If you’ve ever had your eye on a piece, now’s the time to make it yours. I’d love for you to own a little piece of Whimsy’s story. And if Whimsy has meant something to you over the years, sharing our closing sale with your friends and family would mean the world to me. Let’s celebrate everything we’ve built together and send her off with the love she deserves.

It has been the greatest privilege to dress you.

With all my love,

Rach

Your friendly founder

P.S. We’re looking for a new tenant for our beautiful sun-filled retail and warehouse space in Highland Park. We’re also finding new homes for our store fixtures and rolls of fabric. If you’re interested, or know someone who might be, simply respond to this email. Thank you.