Women's March: Whimsy x Boyish
Back in January, we teamed up with the ladies at Boyish Jeans to join in on the movement to harness the political power of diverse women and their communities to create transformative social change.





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Whimsy Farmer's Market
This past Saturday, we brought together two of our favorite things: our newest Cottage Collection and the magic of a neighborhood farmer’s market. Honestly, it felt like the perfect pairing. Our little Highland Park shop...
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Always Back to Polka Dots
Over the years, we’ve experimented with a lot of prints. We’ve found some great printed fabrics at Ragfinders. We've also designed our own patterns from scratch — like our Lady Print. We’ve played with abstract...
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A Turning Point + Our First Drop of the Year
Hi all, it's me Rach! February has felt like one of those months where everything is quietly shifting behind the scenes. Samples are approved, we’re officially in production, and for the first time in a...
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