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Our Story

Our Story

We are Whimsy + Row, a lifestyle brand for the creative, adventurous lady. What does Whimsy + Row mean you ask? For us it means balance and represents two different styles we love - the feminine and the minimal - us ladies never align with just one.

We design flirty effortless clothes for the modern lady. All sustainably made in small batches in DTLA from recycled fabric. You can find them chillin’ in our boutique based in Mar Vista that specializes in handmade and ethically made goods.

Interested in hearing more? Our journey starts with our founder, Rachel, a born entrepreneur and curator. Knowing that she always wanted to start her own thing, she hustled hard at Fashion school in SF, where her love for sustainability began. Then, leaped into her career from the bottom, actually packaging boxes in a warehouse for a fashion tech start-up. She was determined to learn all the details behind the fashion industry. Was managing 70 humans at one point. Finally fed up with all the hoopla that goes behind the scenes, she broke off and launched Whimsy + Row. Not excited about the waste and egos, she decided Whimsy + Row would be friendly, accepting, eco-friendly, fair and a loving brand. All good vibes here please!

Our story continues with flea markets and bazaars - buying vintage and reselling it. Every weekend we would pop up a 10 x 20 open air boutique. For two years, loading and unloading a 89 Chevy Suburban and popping up and down was our life. You better believe we’re strong AF. With a few handcrafted local brands to curate in, we began to expand. Our flea market years taught us everything, we learned so much about you, our customer! Plus we were literally everywhere, so lots of peeps started hearing about us! Yay!

So one thing led to the next and we opened our first storefront in LA with the Mar Vista Art Department! We handle the retail and they do the workshops and events. Check out all their radness here. It’s been a dream, we’ve all really become a family. Don’t believe us? Pop in the shop and see for yourself - 12513 Venice Blvd !

Next, we wanted more… most of the brands we were carrying were good, but not great. We still didn’t know exactly what their process looked like and if they were even ethical. Rachel’s best friend Eva said she could lend a hand with her 10 years of fashion design experience. As a team they created Whimsy + Row’s eco-friendly clothing line. We already knew what our customers loved, so it felt super natural for us.

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