Our Story

Look Good, Feel Good, Do Good.

Whimsy + Row is an eco-conscious lifestyle brand born out of a love for quality goods and sustainable practices. Since 2014, our mission has been to provide ease and elegance for the modern, sustainable woman.

Sustainable & Ethical

Our limited run batches are handcrafted under ethical conditions. Most of our clothing is made within a few miles from our office, meaning we can visit our factories weekly to ensure fair wages are given and the workers are being treated fairly. Learn more at more at our Factory Page.

By using locally sourced, upcycled, and low impact materials, we create quality pieces that will last you for years to come. We seek out the best eco-friendly fabrics to bring you flirty and effortless pieces that are as stylish as they are sustainable.