Free Shipping on U.S. Orders $150+

Who We Are

Who We Are

Whimsy + Row is a lifestyle brand for creative, adventurous women. We carry a mixture of curated vintage and contemporary lines to create a one-stop-shop filled with timeless and well-made items with a classic, Americana vibe- including clothing, accessories and household goods. The brand represents a marrying of the feminine and functional sides of fashion and has a focus on quality and sustainability. 

Whimsy + Row has its roots in vintage, and has expanded with the desire to bring affordable and wearable vintage and vintage inspired pieces to woman who are actively pursuing the treasures of the world. We believe fashion should not just be beautiful, but approachable and functional as well. Something not just for one special moment in a day, but for all the hours our girls are out pursuing their passions.

Our company strives to use sustainable materials wherever possible and we love to support local and independent artisans. We also host and collaborate on events all over California, with eyes on expanding all across the US.

We feel that the best parts of life can be found in corners of antique shops, around campfires and in time spent over a meal with good friends. We want to be a part of those moments, and to enhance them with goods that are unique and evoke the spirit of the Whimsy and Row gal!