Summer Capsule Collection

Summer Capsule Collection - Whimsy & Row
Summer, we already miss you. Like you always do, you went by so quickly. We wanted to take a moment and reflect. With the launch of our first capsule collection, this was a monumental summer for us. All of our designs are eco-conscious and entirely made from deadstock recycled fabrics in Downtown Los Angeles. We created the line to fill a gap in the sustainable fashion movement, a lack of affordable and wearable styles. Founder, Rachel Temko collaborated with Eva Ozon, an LA based designer with 10+ years in the fashion industry, to create this collection inspired by classic and vintage pieces with modern, flirty twists. It’s a huge benchmark for us and the start of making our own goods, which has always been our dream. Sustainable clothing is the start, but have many more projects and collaborations in the works. 
To celebrate our debut we hosted a weekend pop-up on Abbot Kinney at Milkmade. To kick off the event we had a launch party sponsored by PF Candle and Health Ade Kombucha. The weekend was filled with incredible people, great laughs, major retail therapy and many many cocktails! Along with all these new memories we were featured in some amazing press (see end of post for articles). Keep scrolling to get the full summer collection experience...

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Okay Sister! Podcast - Whimsy & Row

Okay Sister! Podcast

 A few weeks ago, our founder Rachel sat down with sisters Mady Maio + Scout Sobel for their podcast, Okay Sister! Listen to the full episode here.      From Left to Right: Mady is wearing the...

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Melie Bianco Pop-Up Opening Party Recap - Whimsy & Row

Melie Bianco Pop-Up Opening Party Recap

We are so excited to be hosting Melie Bianco for the month of April!    Last weekend, we threw a party to welcome them. The Whimsy girls got together and made a bunch of tea sandwiches for...

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Galentine's Girl Dinner Event Recap - Whimsy & Row

Galentine's Girl Dinner Event Recap

With Valentine's Day around the corner, we wanted to do a little something just for the girls. We invited all the #WhimsyWomen to hang with us at the shop, have a slice of pizza, trade romance novels +...

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